The coming explosion of wireless technologies will enable whole new classes of client devices linked into the computing network, and transition users from personal computing to a new PC revolution: Pervasive Computing. Broadband wireless access will greatly expand markets by reaching new users, enabling new solutions, and supporting new business models. However, this pervasive model also requires significant infrastructure and application changes as well as new user interface paradigms.

Vendors are rushing to join this new revolution generating both exciting new products and sometimes over zealous marketing hype. To avoid mistakes users must keep in mind a realistic timeline for technology evolution and carefully assess the opportunities.

This chair address will provide a strategic business and technology model for exploiting this new computing revolution.

What you will learn

· What are the fundamental pervasive computing technologies and how will they evolve over the next 5-10 years?
· Which applications and technologies should be selected for their tactical value, and which need to be strategic investments?
· What impact will wireless pervasive computing have on the way consumers and business users exploit technology?
· How will consumer usage and expectations be changed by the inevitable migration to anytime, anywhere computing?
· How does pervasive computing and e-business come together to offer new opportunities for corporate B2B and B2C applications?

About

Mr. Cearley is a leading authority on the PC, LAN, and intranet markets, with more than 16 years of experience in product development, management, and consulting. His expertise includes system software architectures, component and object-oriented software models, C/S application architectures, the Internet, and IT organizational development. Prior to joining META Group in September 1992, Mr. Cearley was vice president of R&D for Revelation Technologies, a C/S database tool vendor. He has also served as program director at the Gartner Group and held various managerial and director-level positions in sales, marketing, and engineering at Innovative Software and Informix. Mr. Cearley has a B.S. in Management, Finance, and Economics from Rockhurst College.



Jack Gold, Vice President, META Group

About

Mr. Gold has more than 25 years of experience in the electronics and computer industries, including work in imaging, multimedia, technical computing, consumer electronics, Internet, software development, semiconductors, customer service, and manufacturing systems. Before joining META Group in March 1993, he was an independent consultant working with small companies on business development and international trade.

Previously, he was co-founder and executive officer of PCS Systems, held marketing and technical management positions at Digital Equipment Corp., and was a member of the technical research staff of Xerox Corp.

Mr. Gold has developed strategic business plans, negotiated and implemented cooperative and joint marketing agreements, defined marketing strategies, built and managed a sales and distribution organization, and established partnerships with large and small companies. Mr. Gold has a B.S. in Electrical Engineering from Rochester Institute of Technology, an M.B.A. from Clark University, and has completed graduate studies in Computer Engineering.

As the demand continues to grow for mobile computing, data integrity, bandwidth and database accessibility are becoming increasingly important issues. Find out how one enterprise-wide connectivity solution is being used within clinical patient data collection, analysis and reporting applications to extend critical enterprise information to handhelds and other Information Appliances, to remote locations in real time.

What you will learn

- What challenges must be overcome to create a viable wireless computing solution

- Using a connectivity solution to provide superior customer service

- Capturing data from a variety of settings

About

Scott R. Broomfield is the Chief Executive at Centura Software Corporation, leader in e-business and Information Appliance databases and development solutions. In his current position, Broomfield is charged with leveraging Centura’s expertise in embedded database solutions to propagate new ways of conducting business for enterprise users.

This presentation provides an introduction to the Wireless Web. Topics covered include the basics of how the wireless web works and the technology
options available for the enterprise. In addition, a special focus is given on how to integrate wireless capability into existing enterprise systems.

Topics include what code and applications might need to be rewritten, separating content from format and how to support multiple device types such as cell phones, PDAs and traditional web browsers. The session closes with a demonstration of a working Wireless Web site to highlight both the potential and the drawbacks of a Wireless Web implementation.

What you will learn

- Gain a clearer understanding of what the Wireless Web is
- What are the wireless Web's limitations
- Issue to be addressed when incorporating the Wireless Web into an enterprise

About

John Canosa is Chief Scientist at Questra Corporation, a firm dedicated to providing Internet technology strategy, design, development and support services for diverse areas ranging from embedded thru enterprise systems. He has over twenty years of experience in the industry including analog circuit design, microprocessor and computer design through large software design efforts and pretty much everything in between.

The number of mobile users in corporate environments is growing dramatically. Remote offices, telecommuters, part time work at home, traveling executives, etc., all demand connectivity to mission critical applications. Yet few organizations have successfully created policies and procedures to deal with the array of different styles, equipment and requirements of the mobile worker.

What you will learn

This talk addresses:
- defining appropriate policies for users going mobile (who is eligible, what services are available, and HR issues)
- establishing procedures to manage mobile workers (services and support, connectivity, etc.)
- dealing with the ramifications to the work environment (managerial concerns, employee productivity, equipment policies, etc.)

About

As a Principal and Practice Leader of PricewaterhouseCoopers’ IT/SI Southeast Customer Relationship Management Consulting Practice Mr. VanGundy specializes in defining, developing and delivering integrated mobile solutions for customers across multiple industries. Mr. VanGundy’s track record includes, developing and implementing several Fortune 500 companies Customer Relationship Management projects, as well as numerous assignments in which he assisted clients in increasing revenue and profitability through mobility readiness assessments and workflow analysis. Mr. VanGundy has published several articles and made a number of conference presentations both locally and nationally. After receiving his Bachelors Degree in International Economics at Florida State University, he spent three years in Tokyo with a major computer company’s International Planning Division and The Ministry of International Trade Industry. Mr. VanGundy is a Board Member on the Metro Atlanta Telecommuting Advisory Council and coordinator of the Metro Atlanta Remote Workforce Solutions team.


Robin T. Hungerford, Principal, PricewaterhouseCoopers

About

As a Principal for PricewaterhouseCoopers’ Customer Relationship Management, Dr. Hungerford draws upon his numerous experiences in Information Technology (IT) to assists clients in defining, designing and implementing computing solutions. Dr. Hungerford completed his doctoral degree in 1978 and authored more than sixty technical publications. Among his significant IT experiences, he developed, staffed, and managed several Information System departments for many large corporations. Dr. Hungerford’s areas of focus include Sales and Field Force Automation, Customer Relationship Management, Remote and Mobile Computing Solutions, Customer Care, Telecommuting, plus Wide Area Network Design and Implementation, infrastructure planning, architecture selection and design of client/server based computing solutions.

As the number of mobile and low-bandwidth connected users increases, the challenge of managing software distributions becomes more complex. By looking up front at the needs of its highly mobile population, Pathnet, a Washington DC based telecommunication firm was able to implement a single software distribution solution to cover users with distinctly different connectivity requirements.

What you will learn

 Techniques used to provide software distributions to highly mobile, low-bandwidth, frequently disconnected users.
 How to architect a software distribution solution to service varied user communities.
 How to leverage a mobile software distribution architecture to provide other systems management services

About

Steve Delahunty is the Director of IT Services at Pathnet (www.pathnet.net), a "next generation" carrier providing high capacity, digital transport and competitive local access services to under-served and second and third tier U.S. cities. Steve's experience and skills cross all areas of an MIS/IT department: networking, telecommunications, software development, and systems integration.

Steve's professional memberships include the Network Professionals Association, Institute for Network Professionals, American Management Association, Computer Security Institute, and the Institute of Electrical and Electronics Engineers. Steve is an Engineering graduate of Lafayette College, a Microsoft Certified Professional (MCP), Certified NetWare Administrator (CNA), and is currently working towards a Masters of Business Administration in Technology Management from the University of Phoenix.


Paul Hartge, President, Callisto Software

About

Paul Hartge is the President and co-founder of Callisto Software, provider of solutions for IT organizations supporting mobile and remote workforces. He has over 20 years experience in high technology companies including Honeywell, Tellabs, Palindrome Corporation, and Seagate Software. Mr. Hartge has an MBA in Management from Northwestern's Kellogg School of Business and a BS from the University of Michigan.

To help ensure the reliable delivery of electricity to its 1.7 million customers Northeast Utilities - New England’s largest utility system - has created a unique information infrastructure to support the development and deployment of multiple wireless mobile applications. Northeast Utilities’s business challenge was to support these applications without the need for programmers to understand or worry about wireless protocols.

Using enterprise synchronization technology to handle updates to and from mobile field devices and a combination of data management technology for local data storage on mobile devices, Northeast Utilities has realized increased effectiveness and productivity of field staff, the bidirectional transfer of critical data to keep field and station workers updated with the latest information, enhanced customer service, and the ability to react more effectively in the event of outages and emergencies.

What you will learn

 Benefits of developing mobile wireless solutions
 Evaluating wireless and mobile technologies
 Managing multiple wireless applications
 Simplifying the end-user experience

About

As a software engineer at Northeast Utilities, Andrew Kasznay helps oversee the company’s mobile computing infrastructure, and has been instrumental in the company’s efforts to create various wireless mobile applications which are already being used by Northeast Utilities workers in the field. Mr. Kasznay coordinates all storm-related activities, acting as Northeast Utilities’ state agency liaison. He recently developed a new rate proposal for special bill items, which involved testifying before the State of Connecticut’s Department of Public Utilities Commission. Mr. Kasznay has extensive experience with C++, Java, database design, and several types of field computing devices.

A Northeast Utilities employee since 1989, Mr. Kasznay holds a Master’s Degree in Electrical Engineering from The Hartford Graduate Center and a Bachelor’s Degree in Electrical Engineering from Clarkson University. Mr. Kasznay is a member of the Institute of Electrical and Electronics Engineers.

One of the options for any enterprise considering “mobilizing” their application is the ASP (application Service Provider) model. This talk will supply concrete guidance in selecting a partner in this critical undertaking. Issues such as carrier selection, inventory management, integration with corporate hosted systems as well as system design and development will be discussed.

What you will learn

By using real examples drawn from real world case studies, attendees will learn how to evaluate options for supporting:
- The network
- The application
- The developer
- Wireless devices

About

Over the past decade, Bill Davidson has served in a number of managerial, sales, and advanced technology support positions in both the wireline and wireless segments of the telecommunications industry. He joined Aether from Bell Atlantic Mobile, where he was Vice President of Wireless Data Sales and Marketing. Davidson began his career with Bell Atlantic in 1986 and remained there until 1997. Prior to rejoining Bell Atlantic Mobile in 1998, Davidson spent six months at GE Capital where he was Vice President of Commercial Sales Effectiveness. Prior to joining GE Capital, Davidson held a variety of positions at Bell Atlantic and Bell Atlantic Mobile.

As organizations prepare to develop and deploy wireless data solutions to meet the needs of mobile workers, it is imperative to know how to approach wireless application development. Mobile computing is a new paradigm; applications communicate with the back-office in a disconnected fashion, while mobile users communicate using a variety of -- and sometimes multiple -- devices. Thus, information needs to be formatted and filtered appropriately for each device.

What you will learn

This session will examine key issues to keep in mind when developing wireless applications including:

Information Delivery
Multiple Devices
Bandwidth
Coverage Fluctuations
Application Portability
Scalability
Thin Clients

About

Boris Fridman, Founder, Chairman and CEO Nettech Systems, Inc. was founded by Mr. Boris Fridman in 1988. Starting as a systems integration company, Nettech received its first wireless related project in 1991. Recognizing a need for wireless development tools, Boris transformed the company into a software vendor dedicated to providing software developers with tools to speed and ease the integration of wireless connectivity.

Truly a pioneer and visionary in the wireless data market, Boris has since led Nettech to become the worldwide leader in wireless middleware. Prior to founding Nettech, Boris spent over 20 years in the software industry holding a variety of software development and management positions with Eli Lilly, Applied Data Research (now Computer Associates) and AT&T Bell Labs. He holds BS and MS degrees in Physics from the University of Belorussia, Minsk, Russia.

The presentation will show how wireless solutions and devices are the logical next step in the channel strategy for a financial institution (banks and brokerage firms), and how wireless can be used to attract and retain customers.

What you will learn

During this presentation you will:

1) Learn from case studies of wireless implementation in financial services companies worldwide.

2) Get advice on creating a multi channel strategy incorporating wireless to aquire new customers and retain existing ones.

3) Learn about some of the available solutions on the market today and some of the key evolving services.

4) Look at some of the business models that can be created using wireless and how they can generate profitable revenue streams for your enterprise.

About

Steven Peck manages partnerships with emerging technology companies for the financial services industry at Hewlett-Packard. His areas of interest are Internet portals and multi-channel strategies incorporating wireless devices for the financial services industry worldwide.

Based in Cupertino, California Mr. Peck is well placed to comment on how organizations can evolve their business strategies to utilize these new tools.

Mr. Peck was born in England and prior to HP worked for Nortel and Xerox Corporation in both Europe and Asia. He has an MBA from Cranfield School of Management in London, England and a degree in engineering from the University of Birmingham, England. He is fluent in several languages.

IT organizations must include wireless access in eBusiness application strategies. We will discuss architectures and technologies to adapt existing applications to the WAP (wireless application protocol)environments and discuss technology trends leading to pervasive device application architectures.

What you will learn

- Transcoding technologies (HTML - WAP).
- Adapting applications to use unique device characteristics, such as voice response, voice recognition, and limited keyboards.
- The emerging user interface server market.

About

Mr. Folger has over 20 years of experience in the computer
industry and in end-user IT organizations. Before joining META Group in August 1995, he was a consultant specializing in emerging workgroup computing technologies. Mr. Folger has had extensive experience in high technology management, marketing, and product development. He has held several executive positions in Silicon Valley start-ups and has negotiated international distribution contracts and venture capital financings. He has filed several patent applications involving mobile/wireless computing technology. Mr. Folger holds an M.S. degree in
Electrical Engineering and Computer Science from the University of California, Berkeley.

Chase Manhattan’s Global Market Data Division sought to allow Chase employees to wirelessly access, and act on, critical financial information at any time, and wherever they are. Previously, Chase traders were relying on non-specific broadcast alerts and were completely dependent on their desktops for up-to-the-minute market updates. Datalink.net developed a wireless professional level trading product, which provides traders with high level, real-time, customized information wirelessly.

What you will learn

Attendees will learn:
 The role and relevance of players in the wireless market place.
 The key aspects of the ideal wireless ASP
 The role that a wireless solution provider can play in the enterprise

About

Mr. LaPine is a distinguished technology expert, financier, scholar and 40-year resident of Silicon Valley. He currently serves on numerous advisory and corporate boards including The Red Herring Magazine, the Center for Software Development and the Fortel Group. He recently served as a strategic advisor to the Russian government on its transition to capitalism and as chairman of the Hoover Institution''s Council on Economic Development.

Wireless devices are shrinking every day and new devices emerge constantly – creating endless challenges for an enterprise that is considering moving their web site or corporate applications into the wireless world. How do you squish that 17 inch, 4 color wonder into a form factor the size of a postage stamp? What do you need to eliminate? How do you utilize your existing web infrastructure? This keynote will address new cutting edge technologies that promise to help eliminate the user interface challenges imposed by miniscule keys and tiny screens as well as make it easier to navigate among several applications by sharing information between them.

What you will learn

- Should you consider the needs of wireless devices when you develop your initial web site design?

- What are the costs involved in going wireless, the maintainence and updating issues and the additional costs your business should expect to
incur?

- What future technologies (such as new devices, color screens, voice activation) should you be prepared to adapt to or implement?

- What’s happening in Europe and Japan, and what lessons can we learn from these cutting-edge wireless implementations?

About

An entrepreneur and veteran of two previous start up ventures, Venk brings 14 years of sales, marketing and general management experience to Everypath, and a proven track record of leading companies through rapid growth. He was previously Vice President in charge of the Ambit group of Cadence Design Systems, a $1.2 billion electronic design automation leader. Prior to
acquisition by Cadence, he was Vice President of Marketing for Ambit Design
Systems. At Systems & Networks, a network planning software company, he was
Vice President of Marketing and Sales. Venk started his career in the civil service in India where he was the Under Secretary to the federal government of India. He holds a Masters in Management from MIT's Sloan School of Management in Cambridge, Massachusetts.

How can an enterprise ensure that their crucial content is instantly updated to all their corporate users? Instead of spending infinite man-hours learning the specific field-level for each device, a simple line of HTML code on the site ensures instant synchronization. An executive from Sabre will discuss how they incorporated synchronization into its corporate travel reservation system, allowing millions of users to automatically sync itineraries from the web into all their offline devices, including handhelds, PCs and even mobile phones.

What you will learn

* How to increase productivity of mobile work force through incorporation of Internet synchronization
* How to enable visitors to your Intranet or Internet site to instantly capture pertinent data into ALL their devices
* How synchronization ensures that time-sensitive information can be delivered in any format to any device, instantly

About

Scott W. Smith is vice president and general manager for Sabre Business Travel Solutions. In this role, Smith leads overall product marketing, development and design strategies for Sabre’s corporate travel management suite of products. He is responsible for the management of product development plans and budgets, direct and distributor sales programs along with the development of new distribution and licensing opportunities.
Smith has a master’s of business administration degree from Southern Methodist University.



Richard M. Onyon, Cofounder, President and CEO, fusionOne

About

Rick brings more than 18 years of computer industry experience to the company, the last 10 of those in senior management positions. Rick''''s background is rich in entrepreneurial experience, including his most recent role as executive vice president of sales and marketing at MangoSoft Corporation. Rick was also the founder and president of Chili Pepper Software - developers of the desktop hierarchical storage management product, InfiniteDisk. In 1995, Chili Pepper Software was sold to Cheyenne Software (now Computer Associates). Rick then joined Cheyenne as the vice president of the company''''s desktop products division. Rick has also served as director of marketing and product management at Boole & Babbage, and held several technical roles for Candle Corporation.

This session presents a no nonsense approach to choosing handheld devices for your enterprise. This session will have a brief overview of handheld operating systems followed by case studies of our clients Provident Hospital, Lincoln Elementary, and Draper & Kramer Mortgage on how they selected their handheld OS for mobile deployment.

What you will learn

 What enterprise problems can be solved with handheld devices
 Can this solution be integrated into your legacy system?
 Total cost of your handheld project

About

Howard Lee President of Technocrats Consulting a mobile computer consulting, training, and supplier based in Chicago, has been in technology since 1976. A graduate of DeVry Technical Institute, Mr. Lee has worked for such diverse companies as U.S. Steel, Tandy Corp, Bencher Inc, Williams/Midway-Bally, and CompUSA. In 1996 while working at Tandy Corp Mr. Lee started to use the first PDA called the "Zoomer." In 1998 Mr. Lee joined CompUSA as PDA manager. There he developed the first version of a PDA training course for the Enterprise end user. In 1999 Mr. Lee joined Solia & Cameron as Director Mobile Communications to develop handheld applications with industry leaders: Microsoft, Palm Computing, Psion, Symbol, and Ruksun Technology. In 2000, Mr. Lee started Technocrats Consulting to address the problem of training and support in the handheld market.

Today’s eBusiness capabilities have been built for access through a Web browser interface. With recent advances in wireless technologies, eBusiness systems are being extended to support access from a wireless device. A case study will be presented and demonstrated to show how to use Internet technologies to deliver wireless applications.

What you will learn

 How to use technologies such as XML, XSL, and WML to build wireless applications
 The constraints and limitations you must address when delivering a wireless application
 How to extend your thin client architecture to a very thin client device

About

Director of The Technical Resource Connection’s Object Technology Practice, Hans K. Wolf is responsible for ensuring successful delivery of distributed computing solutions to global corporations. Mr. Wolf has led the development of TRC’s proven architecture-driven methodology for developing and deploying enterprisewide distributed computing applications. His background includes significant experience in architecting and managing large-scale Java development projects.

This presentation will focus on a case study of a secure enterprise application from Datamaxx, a recognized leader for state-of-the-art law enforcement desktop and mobile solutions, that was developed using technology from BellSouth Wireless Data and Certicom. This case study will provide insight into the requirements that had to be met, the components of the security solution, and how the three companies are offering the solution commercially in the market today.

What you will learn

- A complete security solution must address services such as authentication, confidentiality, data integrity and non-repudiation.
- It must also take into account the ''trust'' issues between the various entities involved - user, content provider, and operator.

About

Prakash Panjwani is charged with directing Certicom's overall wireless strategy as they aggressively pursue the leadership role in the wireless security market including Certicom's wireless standards efforts in WAP and third generation (3G). In 1997 he was a major force in establishing the CDMA signaling standards within the Telecommunications Industry Association (TIA), where he chaired the group responsible for coordinating the efforts of such telecommunications giants as Lucent, Nortel, Qualcomm, Nokia, Sprint PCS, and Motorola.

Panjwani is also currently a member of the team defining the security protocols in 3G cellular networks. Prior to joining Certicom, Panjwani was with Motorola's Cellular Infrastructure Group where he streamlined Motorola's standard efforts by developing standards specifications, thereby establishing Motorola as a definitive leader in the CDMA industry. During his tenure at Telcordia (formerly Bellcore), a premier telecommunications professional services and software organization, he defined the early architectures needed for developing wireless-Internet integration, in addition to leading the company's efforts in the area of wireless application development.

Panjwani holds a Bachelor of Science degree in Electrical Engineering from Columbia University, New York, and a Master of Science Degree in Information Networking from Carnegie Mellon University, Pittsburgh.


Michael P. Cancell, Director, Software Tools for BellSouth Wireless Data, BellSouth Wireless Data

About

Mr. Cancell is Director of Software Tools for BSWD. He joined BellSouth Wireless Data in 1990. His team is responsible for the development and introduction of software development tools that allow for the development of wireless products and solutions for the BellSouth Intelligent Network (SM). His products include BellSouth Powertool™ Software and the Mobitex Interface Software Technology.


Cal Engstrom, Manager of Product Research & Planning, Datamaxx Applied Technologies, Inc.

About

Cal Engstrom is the Manager of Product Research & Planning for Datamaxx Applied Technologies, Inc., the predominant provider of NCIC/NLETS communications software for the law enforcement community. Cal joined Datamaxx in October of 1997 and has extended this basic communications software to include integrated web based and handheld wireless data technology. Prior to joining Datamaxx, Cal served on the Memphis Police Department for 25 years, in uniform patrol, criminal investigations, and as the Manager of Information Systems. In this capacity he was responsible for building a comprehensive telecommunications network to support the timely delivery of police services to the citizens of Memphis.

As one of the leading transport providers in the world, Maersk offers a range of containers, ships, special cargo solutions and other shipping services. Faced with an increasingly competitive market as well as global deregulation, Maersk moved aggressively to leverage mobile technology.

Data synchronization technology enabled them to insure that data on their mobile PC databases matched data in the centralized Global Account-Based Marketing Plan system. Both at the corporate and field level, speedy widespread access to a sea of data became the key to Maersk’s success by being able to better serve their customers and gain competitive advantage over other players in the industry.

What you will learn

Learn how Maersk achieved these results:
 Slashed communication costs
 Easy, effective background synching
 Increased reliability
 Improved reporting

About

Jeff has been with Maersk for 9 years. Since being with Maersk, Jeff started as a trainer then became a Trade Analyst, Account Executive, Trade Manager for Pacific Eastbound, and has been in his current position as the General Manager of Sales and Marketing Process for the last two years. His department consist of North America Internet development, North America Intranet development, North America CRM development, Sales and Marketing Process, Customized Customer Application development, and Data Warehousing.

Mr. Ivinski received a BS from Ferris State Universtity with a major in Marketing.


Bill Frye, Senior Vice President, Synchrologic

About

Bill Frye has 20 years of experience in software product sales and sales management within the computer industry. Prior to joining Synchrologic, Bill served as the Eastern Sales Director for Inference Corporation, a leading knowledge management tools provider. Over a five-year period, Bill played a significant role in developing and growing Inference's vertical market position within the telecommunications, technology and financial services sectors.
Bill holds a BS degree in Business Administration from Wayne State University, where he majored in Accounting.

Through discussion of the worldwide impacts of wireless technology in the Asian, European and North American markets, a profile of the differences in technology, usage, and demand will be developed. Primary emphasis will be on various technology divergence and impacts on IT. Included will be a case study presented by Hexaware involving an international client.

What you will learn

Attendees will understand:
- How technological divergences in different global regions impact IT implementation.
- The implications for providing global wireless services.
- How multinational companies can more effectively do business through wireless.

Just as IT organizations are finally experiencing the benefits of a managed PC/desktop environment with defined services, standardization, and charge-back; they are faced with implementing the same cost control and manageability programs in the rapidly expanding mobile and pervasive computing world. To date, most Global 2000 (G2000) organizations have not implemented specific management solutions for their mobile workforce let alone for their external users (e.g. customers, suppliers, distributors) and for supporting non-traditional notebook devices (e.g. handhelds, WAP-enabled cell phones). To avoid repeating the tumultuous history of PC/desktop evolution, IT organizations must lead this mobile and pervasive revolution. Join us in a discussion of manageability imperatives, cost assessments and overall best practices in supporting a mobile and pervasive user base.

What you will learn

What does it cost to support a mobile and pervasive computing environment?
How can these costs be reduced through effective containment strategies?
Which management tools and processes are required to support a mobile user?

About

Mr. Gold has more than 25 years of experience in the electronics and computer industries, including work in imaging, multimedia, technical computing, consumer electronics, Internet, software development, semiconductors, customer service, and manufacturing systems. Before joining META Group in March 1993, he was an independent consultant working with small companies on business development and international trade.

Previously, he was co-founder and executive officer of PCS Systems, held marketing and technical management positions at Digital Equipment Corp., and was a member of the technical research staff of Xerox Corp.

Mr. Gold has developed strategic business plans, negotiated and implemented cooperative and joint marketing agreements, defined marketing strategies, built and managed a sales and distribution organization, and established partnerships with large and small companies. Mr. Gold has a B.S. in Electrical Engineering from Rochester Institute of Technology, an M.B.A. from Clark University, and has completed graduate studies in Computer Engineering.

The wireless Internet is changing everything.  The rules of ebusiness, the way consumers access the Internet, and the way companies communicate to their employees are all being fundamentally altered as a new landscape emerges that promises anytime, anywhere access.  New devices and  new technologies for communicating to these devices are being developed.  Ecommerce will evolve to include Mcommerce.  And, as a result, the traditional boundaries that separate B2B and B2C are blurring.

What you will learn

Join OracleMobile CEO Denise Lahey as she discusses:

- The emerging market for mobile Internet services and portals
- The Mcommerce opportunity
- How wireless transcends B2B and B2C

About

In her five-year tenure at Oracle, Lahey created Oracle’s mobile database strategy and then orchestrated the development of new products to fulfill that strategy, including the Personal Editions of Oracle7 and Oracle8 and then Oracle8i Lite. Lahey also inked strategic partnerships between Oracle and other wireless technology innovators like Motorola, Palm Computing and Symbian. As the first employee in the division, Lahey built Oracle’s Mobile Product group to over 125 people worldwide. This group has realized consistent revenue growth of 300 percent year over year.

Lahey worked at Sun Microsystems for five years in its Languages and Tools organization, focusing on emerging developments such as multithreading server technology. Before Sun, Lahey worked for four years at Gold Hill Computers, a start up in Cambridge, Massachusetts, as a software engineer.

Lahey’s academic degrees include a Bachelor of Science in Computer Science from the State University of New York, and a Master of Science in Computer Science from Northeastern University in Boston, Massachusetts. She and her husband, Roger, live in Silicon Valley.

Hear about how British Airways needed to use mobile devices to access and synchronize with corporate information, including custom databases, contacts, calendars, tasks and e-mail.

The challenge was finding a secure solution that supported multiple device and server platforms. Additionally, the IT department wanted to integrate and manage the mobile devices.

British Airways implemented XTNDConnect Server, a server-based synchronization and management solution for mobile devices, which allowed its mobile workers to access corporate information, quickly and securely.

What you will learn

 Learn how to take full advantage of having mobile devices in the corporate environment, without compromising security, functionality or control.
 Be able to develop a comprehensive strategy that can effectively guide device adoption and integration as well as ongoing management and support.
 Learn how to reduce the total cost of ownership of mobile devices.

About

Derek Malone is Technology Exploitation Lead for British Airways eCommerce Division. He has over eleven years experience in information systems analysis, development and strategic planning for the latest technological
platforms and applications. Mr. Malone has promoted and directed the use of mobile technologies within British Airways working environment and focuses his attention on understanding how mobile devices, Internet, WAP, Bluetooth, GPRS, UMTS, and other technologies will enhance these existing mobile
applications and create new commercial opportunities.


Holmes Lundt, Vice President, Extended Systems, Inc.

About

Holmes Lundt is the Vice-President for Business Development at Extended Systems. He has over 20 years experience in the personal computing industry, with a special focus on the product needs of the mobile computing user. Mr. Lundt has directed the Business Development activities for Extended Systems since 1996 and in that time has completed seven technology acquisitions, including Rand Software and Advance Systems, Ltd, the foundations for Extended Systems award-winning XTND-Connect family of Mobile Information Management solutions. He holds a Bachelor’s degree in engineering from Iowa State University and a Master’s from Stanford University.


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Wireless access to LANs have never been practical for general use until now. Cornell University wants to expand its usable space and thinks the time is right to roll out wireless connectivity to its students this fall. This session will explore the issues when evaluating wireless technology and what’s involved in making the best decision.

What you will learn

- Untethered in the Workplace
- The players and then some
- Bluetooth: Networks get personal

About

Herb Bethoney is a senior analyst for PC Week Labs. A member of the PC Week launch team, Bethoney applies his 15+ years of computing experience by reviewing products for PC Week. Areas of expertise include office application suites, multimedia (PC and Mac platforms), clien-side Internet software and wireless technologies. Prior to joining PC Week, Bethoney worked in research chemistry and security photography and was a Project Leader for MITRE Corp., where he helped integrate PCs in the publication department.

Wireless computing will redefine how people relate to businesses and to each other. This talk, given from the perspective of a leading global Internet professional services firm that specializes in multiple channels of digital interactivity, will review wireless initiatives that rocked and a few that didn't, and provide some details, including costs, about the plans vs. the actual experience. It will also provide a framework for understanding implementation issues, technological and otherwise, that are likely to impact your wireless initiatives.

What you will learn

The benefits of attending this talk include:

1. Learn the specifics of actual projects, successful and unsuccessful.
2. Learn about technologies and technical approaches that have helped to
deliver success.
3. Gain insight into how the critical success factors of six months ago have
changed for initiatives being considered today.

About

As chief technology officer, Larry brings more than eighteen years of technology experience to AGENCY.COM. Larry's previous position was president of Quadris Consulting, a systems integration company that designs, develops and deploys transactional business applications. Quadris Consulting joined the AGENCY.COM network in June of 1998.

Prior to joining Quadris Consulting, Larry was a vice president at JYACC, Inc., responsible for all activities, including consulting, management consulting and software development, in the New England office. As vice president of systems integration at Cambridge Technology Group, Larry managed a staff of fifty information systems professionals and implemented strategic systems at several major organizations.

In addition to his extensive consulting experience, Larry's background also includes knowledge in the manufacturing industry. He spent several years as an engineer and supervisor at the Corning Glass Works Electronic Materials Plant, where he was responsible for process and equipment engineering as well as the development and operation of its information systems.

The number of mobile workers is growing exponentially — making wireless communications a key factor in today’s global workplace, and the need for mobile access to real-time information is critical. Wireless devices, connectivity, applications and services are all essential ingredients to assure your success in this fast-moving environment. Palm leads the way in providing complete end-to-end solutions comprised of these elements. This session explores how new solutions can bridge the gap between a great strategy and the successful execution of your organizations wireless future.

What you will learn

You will learn
 What factors are driving this convergence
 The benefits of a successful wireless strategy
 Palm’s wireless road map
 Current real-world wireless solutions from Palm and our strategic allies

About

As Chief Competitive Officer for Palm, Inc., Mr. Mace is a senior member of the Palm OS platform management team. His role is to understand the competitive environment for the Palm OS, Palm-branded and partner products and to predict future developments in handheld computing and its associated markets.

Prior to joining Palm, Mr. Mace was Vice President of Marketing for Softbook Press, the leader in Internet-enabled document distribution and reading systems, and Director of Worldwide Marketing for Silicon Graphics' Windows products division. Previously, he spent ten years in a variety of marketing leadership positions at Apple Computer.

Mr. Mace holds a Political Science degree from UCLA.

Montefiore Medical Center serves as a primary health resource for one-and one-quarter-million Bronx, NY residents. Dedicated to providing efficient, cutting-edge care in a setting that is comfortable for patients and their families, the facility is leveraging wireless technology and mobile network devices to change the face of medical treatment. Implementation of wireless technology in the hospital began with the initial demands of the clinician with activities such as Physician Order Entry, Medication Administration, Charting, and Admissions. Montefiore was cited on CNN, NBC and CBS for their leading edge technology in wireless Physician Order Entry and Results Reporting.
This session will offer practical advice for taking full advantage of technology for better customer care.

What you will learn

As a result of this effort, the hospital has seen:
- Higher quality interaction between patient (customer) and caregiver
- Better protection of patient confidentiality
- Decreased errors at the point of care

About

Jack is Vice President of Management and Information Systems and Chief Information Officer for Montefiore Medical Center.

He holds a Master’s degree in Management/Finance from Rutgers, a Bachelors degree in Accounting from William Patterson College, and a certificate in Data Processing.

Jack has been with Montefiore Medical Center since 1988 operating in various Information Systems responsibilities through his current role as Chief Information Officer.

Prior to joining the health care industry, Jack was in retailing where he spent 12 years with Associated Dry Goods Corporation.

Jack began his management career in Accounting as a Cost Accounting Manager for Singer Corporation’s Kearfott division.

mySimon is a comparison shopping site on the Web and a member of CNET Networks, Inc., a content network providing news and information to buyers and sellers around the world.

With a vision of becoming the ultimate mobile commerce destination as Internet usage dramatically shifts to wireless devices, mySimon enables shoppers to locate their ideal product, anytime, anywhere using a smart phone, PDA or pager. mySimon has enabled its shoppers to search comprehensive product listings and compare current prices from leading Internet merchants. By extending Internet commerce beyond the PC, mySimon has been able to deepen its relationships with customers through entirely seamless, round-the-clock customer service and shopping convenience from any location.

What you will learn

By attending this session, you will understand:

 The elements of building a successful, yet cost conservative mobile commerce strategy
 How mobile commerce can enable you to deepen your existing customer relationships and acquire new customers
 How the wireless medium can deliver distinct value to your customers as well as enhance the overall Web user experience.

About

Prior to founding ViaFone in 1999, Bernard was vice-president of products at NetObjects, where he was in charge of driving the company''s product roadmap and was part of the original team that created the award--winning NetObjects Fusion product. Before joining NetObjects, Bernard held senior marketing positions at MaxInfo, an Internet tools company acquired by NetManage, and Borland International, where he managed the successful market launch of Borland SideKick.

GTE has a field service workforce of over 10,000 people focused on the provisioning, fulfillment, and support of its residential and business customers. Continued advancements in technologies, particularly in the areas of portable computing devices, wireless networking, the Internet, and software architectures, provide an extraordinary opportunity to improve the efficiency and productivity of such mobile, service personnel. A successful solution requires a clear understanding of the business model, stakeholder buy-in, and an unambiguous gameplan.

What you will learn

Integrate related technologies (e.g., GPS, speech) within the technology solution

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Jesse Hefter, Senior Technologist, GTE Laboratories Incorporated

The extension of computing off the desktop and into a myriad of devices making up a personal area network (PAN) creates new challenges for an IT organization supporting company’s employees. In addition, consumer area networks (CAN) with computerize appliances; homes and automobiles are emerging as a target platform for e-business. Integrating computing tightly – and invisibly – in to the everyday process of customers and employees raises serious new organizational issues including:

What you will learn

 What impact does the PAN and CAN model have on IT support requirements and what new IT roles are required?
 How can the business determine the right training and usage models to support PAN enabled workers?
 What business justification and ROI models can be used to evaluate the appropriateness and value of supporting PAN and CAN solutions?

About

Mr. Cearley is a leading authority on the PC, LAN, and intranet markets, with more than 16 years of experience in product development, management, and consulting. His expertise includes system software architectures, component and object-oriented
software models, C/S application architectures, the Internet, and IT organizational development. Prior to joining META Group in September 1992, Mr. Cearley was vice president of R&D for Revelation Technologies, a C/S database tool vendor. He has also served as program director at the Gartner Group and held various managerial and director-level positions in sales, marketing, and engineering at Innovative Software and Informix.

Mr. Cearley has a B.S. in Management, Finance, and Economics from Rockhurst
College.

What stands in the way of your enterprise fully leveraging the value proposition of mobile commerce? Believe it or not, real estate. Unfortunately, while today's leading Web sites deliver a rich mix of content and transactional features; these services are not formatted for viewing on the new emerging wireless devices. This talk will discuss how many firms are able to deliver their content formatted correctly, accessed securely and quickly, and navigated intuitively and easily across a variety of devices.

What you will learn

You will learn how to:

- Develop to support extensibility
- Understand the role of standards
- Develop a single solution for customers world wide.
- Combine elements from a variety of sources
- Enable rapid deployment of wireless versions of your Internet apps

About

Shyam co-founded NetMorf after nearly a decade of experience in the software industry. At NetMorf, Shyam is responsible for the technology focus and business development initiatives of the company. Over the past two years he has established relationships with major Web content providers that has
influenced the evolution of the SiteMorfer product and the company. During this time and previously, he ran a successful consulting practice delivering web products and management expertise to industry leaders like Open Market, Fidelity Investments and GTE Internetworking. He gained extensive experience
developing intelligent applications for a speech processing startup
(PureSpeech) and distributed AI applications at ITT. Shyam received an MS degree in Electrical Engineering from Clarkson University.


Christine Di Pietro, Vice President Web Development, Barnes & Noble

About

As the Vice President of Web Development, Christine DiPietro leads the
development and maintenance of Barnes & Noble.com (http://www.bn.com), the
fourth largest e-commerce web site in the world.

Christine has more than 16 years experience in guiding corporations toward strategic competitive advantage through the use of technology. In her previous experience with Avon Products, she identified opportunities to leverage emerging technologies to drive dramatic improvements in the worldwide product development lifecycle, and provided technical oversight to Avon's e-commerce initiatives. As a management consultant with Coopers & Lybrand (now PricewaterhouseCoopers), Christine focused on the delivery of innovative business process, global change management, performance
improvement, and technology strategy to leading businesses worldwide,
including: AT&T, Sony Music Entertainment, Cablevision, Telcordia Technologies (Bellcore), Elizabeth Arden, Prudential, Mutual of New York, and Woolworth. She began her career with NYNEX (now Bell Atlantic), where she held a variety of positions in telecommunications network design and planning, systems development, and operations.

Christine earned an M.B.A. in Finance from the Wharton School of Business,
and a B.S. in Management Information Systems from Salem State College.

Corporate information is valuable to mobile workers if they can interact with it. Corporate information is more valuable to mobile workers if they can interact with it without being connected to a network. Today’s organizations can deliver any application or information (enterprise or Web-based), to any mobile device (Palm, Windows CE and Internet-enabled phones, including WAP phones) over any type of connection (kiosk, wireless or desktop).
This session will include examples based on McKesson's experience which will help organizations understand how they can take any information, from any network and make it available for users to interact with it on any mobile device. This session will also look at building interactive and cross-platform applications for departmental and corporate-wide deployment of mobile devices.

What you will learn

- Extend enterprise applications to mobile users
- Move information between corporate and mobile applications and users
- Maintain efficient and familiar ways to access information

About

Jesse Bork is a Manager of Business Systems for the Closed Loop Distribution project for McKessonHBOC. The Closed Loop Distribution solution provides a complete electronic solution throughout the distribution supply chain utilizing the latest in mobile technology.

Prior to McKessonHBOC, Mr. Bork spent 13 years working for United Parcel Service, specializing in industrial engineering, process flow and
customized customer solutions.



Marty Kacin, Vice President, AvantGo, Inc.

About

Marty Kacin is vice president of Professional Services for AvantGo, Inc.

Mr. Kacin is responsible for overseeing the successful deployment of the company's innovative mobile infrastructure software into Global 1000 accounts. Prior to AvantGo, Mr. Kacin was the director of engineering at Intranet Partners/Taos and mountain western region Project Manager at NeXT Software. Before that, he was a founder and chief software engineer at the Stanford Center for Surgical Computing. Mr. Kacin has also held software engineering positions at Puritan-Bennett and Hewlett-Packard.

Engage's data, services, and technologies empower marketers to choose the best ways to target their audience and move them effectively. This session will discuss a technology that allows end users to view advertisments on numberous types of mobile devices such as smart phones and PDAs. Ads from mobile devices will create new means of getting to the mobile user and new revenue generating opportunities for Internet-based business.

What you will learn

* Extending PC-based Advertising to Wireless Form Factors
* Mining Maximum Wireless Advertising Value with Cross-Device Profiles
* Wireless advertising case study

About

Chris Stevens manages the wireless business development efforts for Engage Technologies, Inc. His current focus is to enable privacy-protected and profile-enabled wireless media on a wide range of mobile form factors including wireless phones, paging devices, and personal digital assistants.

Prior to joining Engage, Chris was Director of Business Development for LinkShare Corporation in New York where he pioneered among the first major Internet advertising and promotional efforts that heavily leverage data feedback techniques to add media channel value. He also worked with InterWorld Technologies in New York as a strategic analyst where he reviewed major industry and technology developments and provided product direction and market positioning for the company.

The wireless boom is expected to transform the way organizations conduct their business. The integration of wireless technology and intelligent devices, such as PDAs and smartphones, is presenting new opportunities for organizations to seamlessly extend all of their e-business information to anywhere transactions are conducted. Sybase, the recognized leader in mobile and workgroup computing, provides a comprehensive technology platform and services to drive the market for these distributed, wireless e-Business solutions.

What you will learn

How the development of customized e-Business applications enables organizations to maintain their competitive advantage through expanded customer base and improved customer service

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Terry Stepien, Senior Vice President & General Manager, Sybase, Inc.

About

Terry Stepien is responsible for overseeing Sybase's Mobile and Embedded Computing Division (MEC). Under Mr. Stepien's leadership, Sybase defined the small database arena and established Sybase SQL Anywhere as the database-of-choice for developers of mobile computing applications.

Previously, Mr. Stepien was vice president of product marketing responsible for Sybase's key initiatives in Enterprise Data Management, Datawarehouse, Application Development Tools and occasionally Connected Computing.

Prior to Sybase, Mr. Stepien was at Powersoft Corporation as vice president of marketing for Powersoft's Watcom subsidiary. Mr. Stepien joined Watcom in the early stages of the company's database business and built the database marketing organization prior to Watcom's acquisition by Powersoft.

Mr. Stepien began his career at the University of Waterloo where he was engaged in software research and development at the University's Computer Systems Group, and where he held an adjunct faculty appointment in the Department of Computer Science. Mr. Stepien holds a Master of Mathematics degree in Computer Science from the University of Waterloo in Waterloo, Ontario.

Synchronizing mobile wireless solutions to extend enterprise data out to the workforce seamlessly and without data loss is one of the post-PC era's most pressing challenges and biggest opportunities. The Tadpole-RDI J-Slate pen computer, with its embedded PointBase database, represents the new breed of Java net field device.

What you will learn

You will learn:
 What the driving forces are behind the post-PC era
 Which productivity-enhancing technological advances have already been achieved for mobile workers and what still needs to be done
 How Java-based mobile productivity applications will grow to share features not yet considered essential for success

About

Bruce Scott is the founder and CEO of PointBase Inc., the leading developer of mobile wireless and 100% Pure Java data management products. A pioneer in enterprise and embedded database management technology, Bruce was a co-founder of both Oracle and Gupta Technology (now Centura Software). At Gupta, Bruce developed the small footprint workgroup server for the Intel-based platform and delivered SQLBase to the marketplace--the first database that specifically met workgroup-based database applications needs.




David Miles, VP - Business Development, Tadpole-RDI

About

David Miles is currently VP for Network Devices with Tadpole-RDI, Inc., the
California-based hardware business unit of mobile business computing specialist Tadpole Technology plc. David joined Tadpole in 1994 and currently heads up Tadpole's strategy and business for network devices.
David has a background that spans 24 years in the IT industry as a hardware design engineer, and prior to joining Tadpole, held senior project management positions with GE Medical Systems and ICL Networks Systems.

Information distribution systems are becoming much more accessible and more affordable, for a variety of reasons. By using permission based marketing to leverage mobile access, your customers can tell you when they want to be contacted, in which format and about what products. This means they are more likely to act positively.

What you will learn

 Generating content for optimal consumption by any device
 Being able to reach all customers via their channel of choice
 Combining permission based data with transaction history

About

Mr. Weir joined Strategy.com in May 1999 as general manager following three years as vice president and director of government market research at Goldman, Sachs & Co. During his tenure at Goldman Sachs, Mr. Weir was
responsible for trading a portfolio of U.S. government bonds and derivatives
with a balance sheet of up to $4 billion. He was also responsible for
developing sophisticated financial models that were used firm wide to
describe sources of risk and return in international government bond, U.S. agency, corporate, and mortgage markets. As president and chief operating officer of Strategy.com, Mr. Weir is in charge of all day-to-day operations, including business development, marketing, product management and technology. He graduated summa cum laude from Harvard University with a degree in Computer Science, Astronomy, and Astrophysics. He also received his Ph.D. in Astronomy from Cal Tech.

Over the past year, there has been a great deal of interest and discussion about the ways in which new-age platforms such as WAP phones, Palm devices, Blackberry (RIM) pagers, WinCE handhelds, browser-embedded appliances, Internet-enabled airplane systems, internet kiosks and other devices could affect the technology industry. This session will delve into the clear productivity, efficiency and revenue benefits being offered today by applications that truly are available on any device, anywhere.

What you will learn

- Live demo of a ''pervasive'' business application
- Measuring the benefits of pervasive computing
- Architecting a clear strategy for enabling anytime, anywhere access to business applications
- Case Study: Choosing the right partners

About

Keith logged 17 years in the technology industry before co-founding UpShot.com. Crafting the prototype for the UpShot.com Web-based software years before the trend to outsource had been proven in the marketplace, Keith was able to position the core offering of UpShot.com to coincide with demand for Web-based applications. In 1997, UpShot.com was born with the vision to provide simple, fast, and affordable sales management solutions. Before founding UpShot.com, Keith held a variety of marketing and business development positions at Echelon, a pioneer in the control networking of complex systems, and was general manager of the International Telecom division at the ROLM Corp. He holds advanced degrees from Harvard and Oxford.